Goal: Develop launch
Created the concept for the launch of the VCU Alumni App, which launched in April 2018.
Four versions of the launch video were created, with different cuts that highlighted various uses of the app.
On launch day the app was downloaded 150 times, with a total of 419 downloads for the month of April.
When it was decided to shutter the standalone Alumni app, I worked alongside the University Marketing and IT teams to integrate the app's functionality into the primary VCU App.