Alumni Q&A Video Series
Summary
Wanting to diversify VCU Alumni's content to include video, I concepted a series of walk-and-talk, informal interviews that would feature local alumni.
Result
Six videos were shot, and featured alumni in fields ranging from real estate to digital art. Previews of the videos were posted to our social media channels, with the full interviews published on both Facebook and YouTube on a regular schedule.
With the series being well received, we decided to retire it from being standalone, and integrate it into our regular storytelling format options when interviewing alumni in future.