Hello!
I’m Anthony, an experienced writer and social media strategist.
I specialize in social community development, content strategy, and copywriting.
GRAPHIC DESIGN
Archmage Solutions
Archmage Solutions is an independent publisher of tabletop RPG games and adventures. In my role, I design graphics, write copy, manage physical inventory, and lay out assets for print and digital publication, taking all of the company’s projects from initial pitch to public release.
INTERVIEWS + ARTICLES
Worth a Thousand Words
How Koji Shiraishi Creates Villains
"The Ring" and its Many Adaptations
Finding Art in the Everyday
SOCIAL STRATEGY
APEI/Rasmussen University
When American Public Education Inc. purchased Rasmussen University, I was brought on to manage their social media program.
My approach was to shift the focus from boosted generic content to posts that showcased the student experience across all of the university’s campuses; sharing quotes and photos, promoting local and university-wide events, and updating the overall creative to be more modern.
As a result, overall followers increased 8%, and engagement increased 43% year over year, with the largest increase coming from LinkedIn.
Virginia Commonwealth University
In 2017 I launched the PRSA and CASE Award-winning Alumni Instagram Takeover campaign, which saw 20 alumni from diverse backgrounds share their paths after graduation. Each takeover generated between 15-20,000 impressions, and represented 96% of all Instagram engagement during the series lifetime.
Later, in 2019, I diversified our content into video by creating a walk-and-talk Q&A video series, featuring alumni in fields from fashion, to real-estate, and the culinary world.
In 2020 we combined these two concepts to create an Alumni Business Spotlight series. Each month we would select a business based on several factors that would be highlighted across our social accounts and on the alumni website.
This new program resulted in a 17% increase in Instagram followers, and continues on to this day.
