"Go GOLD" Membership Campaign
Goal
Create a relevant advertising campaign that tied into the 2016 Summer Olympic games.
Result
I developed the creative pitch for this Olympics-inspired membership campaign for Graduates of the Last Decade (GOLD), that encouraged them to become members of VCU Alumni and "Go GOLD and go see the world!"
The two-week all digital campaign ran from August 5-21, during the Summer Olympics, netting $2,733 in unplanned revenue for membership operations.
Awards
Capital Award of Merit for VCU Alumni's Go GOLD Membership Campaign, PRSA Richmond (Public Relations Society of America, Central Virginia)
