Alumni Instagram Takeovers
Summary
Started in April 2017, the Instagram Takeover campaign was created to allow the university's alumni to showcase the paths they've taken since graduating.
Results
The campaign's two launch takeovers represented 96% of all Instagram impressions during launch, with each subsequent takeover generating between 10-20,000 impressions respectively; in total there were over 20 takeovers done during the series' three year span.
Awards
Capital Award of Merit for VCU Alumni Instagram Takeovers, PRSA Richmond (Public Relations Society of America, Central Virginia)
Special Merit award for VCU Alumni Instagram Takeovers, Council for the Advancement and Support of Education (CASE) District III
